It’s a type of bonsai tree!
Bonsais are a meeting of science, art, and philosophy…much like insight and innovation work. Every piece of work with Blue Moss is firmly rooted in your brand, your needs, and your team’s foundational expertise. Blue Moss’s role is to help you purposefully nurture and grow your offerings and brand in each project through a living design that leverages the tools and experience of a tried insight and innovation thinker.
Qualitative Emotional Insights
Workshops & Choice Facilitation
Product, Services & Messaging
Our founder, Staci, is deeply involved with every single project for the most dedicated personal service. Perfectionist? Maybe. Loyal and relationship-focused? Absolutely. You know that when you work with us, we’ll care deeply about your challenge and delivering what your team needs.
We got into this business because we love exploring…and thinking…and pushing ideas…and identifying what really matters. From comms testing to new product innovation, we can assure you, we will totally geek out on your challenge. That’s great for you, because you can be sure the process and outputs will be thoughtful and detailed, but still action-oriented.
Want to be kept closely up to date about each of the moving pieces of your project (or would you rather stay high level)? Great. Ready to re-mold the business question mid-fieldwork based on what we’ve learned? Totally. Need agile insights to feed into ongoing workstreams? Let’s do it. We know that preferences, needs, budgets, and timelines don’t always stick to a “traditional” plan, which is great, because who needs traditional?
It’s nice to meet you!
Having been raised by two behavioral health social workers from the Bronx, I come by my fascination with human behavior and decision-making (as well as my love for bagels) naturally.
I spent a decade at consultancies in NYC and SF, honing methodology & techniques, learning from customers, and getting to know how clients like to work (and I learned: it’s different for everyone!). My clients span categories from tech to food to healthcare to communications to personal care…and more.
In my free time I take advantage of California’s year-round backpacking weather – as an Ohio native, I don’t take it for granted! I also foster “unadoptable” shelter cats, and I continue the constant endeavor to keep my countries-visited count higher than my age.
We’d love to hear from you! Whether it’s just to kick around some thoughts or with a specific project idea, Staci's always happy to chat.