Humans are complex and fascinating, aren’t we? We’re always amazed to find that even at the core of the most basic behaviors, we are driven by lifetimes of personal and societal experiences and expectations. Everything we do is based in emotion – it’s what makes your consumers unique.

We believe that to make impactful product or brand decisions, market research insights need to be based in real human emotion, even when testing functional materials and user flows. Each piece of Blue Moss research is designed to help you understand your customers’ underlying decision-making factors – their drivers, perceptions, and habits – as well as more overt behaviors, to spark emotion-led product and brand decisions.